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	<title>Comments on: Mike Rundle on branding and the future of 9rules</title>
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	<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/</link>
	<description>Chitchatting with bloggers that makes it all matter</description>
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		<title>By: Mike Rundle Interviewed at BloggerTalks at The Blog Herald</title>
		<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/comment-page-1/#comment-64</link>
		<dc:creator>Mike Rundle Interviewed at BloggerTalks at The Blog Herald</dc:creator>
		<pubDate>Sun, 19 Nov 2006 07:20:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/#comment-64</guid>
		<description>[...] General   Nov 19 at 2:23 am by David Krug -Thord&#8217;s New Publication BloggerTalks has a great interview with Mike Rundle up. [...]</description>
		<content:encoded><![CDATA[<p>[...] General   Nov 19 at 2:23 am by David Krug -Thord&#8217;s New Publication BloggerTalks has a great interview with Mike Rundle up. [...]</p>
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		<title>By: Raj</title>
		<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/comment-page-1/#comment-54</link>
		<dc:creator>Raj</dc:creator>
		<pubDate>Tue, 14 Nov 2006 03:56:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/#comment-54</guid>
		<description>Very nice interview and good reading for me. I fairly new to blogging world (14 days old) now and still in process of learning as much as I can. Keep such interviews coming in, they are inspirational all the time. 

Good luck 9rules, you rock!!</description>
		<content:encoded><![CDATA[<p>Very nice interview and good reading for me. I fairly new to blogging world (14 days old) now and still in process of learning as much as I can. Keep such interviews coming in, they are inspirational all the time. </p>
<p>Good luck 9rules, you rock!!</p>
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		<title>By: Jessica</title>
		<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/comment-page-1/#comment-53</link>
		<dc:creator>Jessica</dc:creator>
		<pubDate>Mon, 13 Nov 2006 10:00:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/#comment-53</guid>
		<description>Mike - what 9rules is doing sounds pretty wonderful. Wish you guys the best :)

A magazine eh? That could get interesting. I spent a decade working in print.

Nice interview Thord.</description>
		<content:encoded><![CDATA[<p>Mike &#8211; what 9rules is doing sounds pretty wonderful. Wish you guys the best <img src='http://www.bloggertalks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>A magazine eh? That could get interesting. I spent a decade working in print.</p>
<p>Nice interview Thord.</p>
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		<title>By: Hello Media! &#187; bloggertalks??9rules Mike Rundle</title>
		<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/comment-page-1/#comment-52</link>
		<dc:creator>Hello Media! &#187; bloggertalks??9rules Mike Rundle</dc:creator>
		<pubDate>Mon, 13 Nov 2006 01:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/#comment-52</guid>
		<description>[...] ?????????????bloggertalks.com?:$?????????????????????? [...]</description>
		<content:encoded><![CDATA[<p>[...] ?????????????bloggertalks.com?:$?????????????????????? [...]</p>
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		<title>By: John Evans (Syntagma)</title>
		<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/comment-page-1/#comment-50</link>
		<dc:creator>John Evans (Syntagma)</dc:creator>
		<pubDate>Sun, 12 Nov 2006 15:50:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/#comment-50</guid>
		<description>We&#039;ve actually produced a book called, Writers Blog Anthology 2006, which was taken from blog posts by members of our writers&#039; community, Writers Blog Alliance (.com). Our editor, Deborah Woehr, decided to go down the Lulu route as a quick way of doing it. I&#039;ve found it very difficult to buy a copy from Lulu though. 

Happily, it&#039;s now on Amazon, and even Tesco, a British supermarket, is selling it.

I have my own print company, Dial Publishing (.com), which used to publish educational books and courses. It has now become the print arm of Syntagma Media.

If Mike, or anyone wants to do a tieup for on-demand publishing of network content, we&#039;re happy to discuss it.

Much better than Lulu. And we use Lightning Source, which is owned by Ingram, the US&#039;s biggest book distributor.</description>
		<content:encoded><![CDATA[<p>We&#8217;ve actually produced a book called, Writers Blog Anthology 2006, which was taken from blog posts by members of our writers&#8217; community, Writers Blog Alliance (.com). Our editor, Deborah Woehr, decided to go down the Lulu route as a quick way of doing it. I&#8217;ve found it very difficult to buy a copy from Lulu though. </p>
<p>Happily, it&#8217;s now on Amazon, and even Tesco, a British supermarket, is selling it.</p>
<p>I have my own print company, Dial Publishing (.com), which used to publish educational books and courses. It has now become the print arm of Syntagma Media.</p>
<p>If Mike, or anyone wants to do a tieup for on-demand publishing of network content, we&#8217;re happy to discuss it.</p>
<p>Much better than Lulu. And we use Lightning Source, which is owned by Ingram, the US&#8217;s biggest book distributor.</p>
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		<title>By: Thord Daniel Hedengren</title>
		<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/comment-page-1/#comment-48</link>
		<dc:creator>Thord Daniel Hedengren</dc:creator>
		<pubDate>Sat, 11 Nov 2006 18:44:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/#comment-48</guid>
		<description>I have yet to order something from Lulu.com, but with the constantly dropping prizes and efficiency of digital printing (aka print on demand, as opposed to traditional offset printing) I&#039;m pretty sure you&#039;d be wiser to team up with a modern printshop and sell as well as market your product yourselves. Perhaps not if you&#039;ll just do one, two or three products, but bi-monthly stuff or other kind of repetitive runs is probably better suited elsewhere than Lulu.com-ish services.

Of course, if you want the best possible quality for an affordable prize you would have to go traditional print. It gets too expensive otherwise. (Yeah, I&#039;ve done quite some print work.)

It all comes down to what kind of product you want to put out there, really. If you guys do it, I&#039;m sure it&#039;ll be great either way. :)</description>
		<content:encoded><![CDATA[<p>I have yet to order something from Lulu.com, but with the constantly dropping prizes and efficiency of digital printing (aka print on demand, as opposed to traditional offset printing) I&#8217;m pretty sure you&#8217;d be wiser to team up with a modern printshop and sell as well as market your product yourselves. Perhaps not if you&#8217;ll just do one, two or three products, but bi-monthly stuff or other kind of repetitive runs is probably better suited elsewhere than Lulu.com-ish services.</p>
<p>Of course, if you want the best possible quality for an affordable prize you would have to go traditional print. It gets too expensive otherwise. (Yeah, I&#8217;ve done quite some print work.)</p>
<p>It all comes down to what kind of product you want to put out there, really. If you guys do it, I&#8217;m sure it&#8217;ll be great either way. <img src='http://www.bloggertalks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Mike Rundle</title>
		<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/comment-page-1/#comment-47</link>
		<dc:creator>Mike Rundle</dc:creator>
		<pubDate>Sat, 11 Nov 2006 17:30:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/#comment-47</guid>
		<description>Great comments, thanks!

Of course moving to a *traditional* magazine format would be expensive, but if you take advantage of the cheap printing that some internet services offer (&lt;a href=&quot;http://lulu.com/&quot; rel=&quot;nofollow&quot;&gt;Lulu.com&lt;/a&gt; for example) then we can self-publish our own print-versions of 9rules content for very cheap, with little overhead.  Just ask &lt;a href=&quot;https://gettingreal.37signals.com/&quot; rel=&quot;nofollow&quot;&gt;37signals&lt;/a&gt; how well that&#039;s worked for them :)</description>
		<content:encoded><![CDATA[<p>Great comments, thanks!</p>
<p>Of course moving to a *traditional* magazine format would be expensive, but if you take advantage of the cheap printing that some internet services offer (<a href="http://lulu.com/" rel="nofollow">Lulu.com</a> for example) then we can self-publish our own print-versions of 9rules content for very cheap, with little overhead.  Just ask <a href="https://gettingreal.37signals.com/" rel="nofollow">37signals</a> how well that&#8217;s worked for them <img src='http://www.bloggertalks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: » SYNTAGMA - the home of Syntagma Media</title>
		<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/comment-page-1/#comment-46</link>
		<dc:creator>» SYNTAGMA - the home of Syntagma Media</dc:creator>
		<pubDate>Sat, 11 Nov 2006 17:24:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/#comment-46</guid>
		<description>[...] Read the interview here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Read the interview here. [...]</p>
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		<title>By: Thord Daniel Hedengren</title>
		<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/comment-page-1/#comment-45</link>
		<dc:creator>Thord Daniel Hedengren</dc:creator>
		<pubDate>Sat, 11 Nov 2006 17:02:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/#comment-45</guid>
		<description>Thanks for the kind words, guys! Mike was a real breeze to interview since he&#039;s happy to talk about interesting stuff, I&#039;ve been lucky thus far with that. :)

John,
Although moving to print sure is expensive, you have to account for the fact that 9rules has a huge market in its own readers. The right kind of magazines could be produced by quality writers, and marketed within the network for almost nothing. Standing with one foot in the community that not only produces your content, but also is a natural bulk of your customers sure opens a lot of doors. Actually, I would say that your network could do the same, if the traffic is strong enough.</description>
		<content:encoded><![CDATA[<p>Thanks for the kind words, guys! Mike was a real breeze to interview since he&#8217;s happy to talk about interesting stuff, I&#8217;ve been lucky thus far with that. <img src='http://www.bloggertalks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>John,<br />
Although moving to print sure is expensive, you have to account for the fact that 9rules has a huge market in its own readers. The right kind of magazines could be produced by quality writers, and marketed within the network for almost nothing. Standing with one foot in the community that not only produces your content, but also is a natural bulk of your customers sure opens a lot of doors. Actually, I would say that your network could do the same, if the traffic is strong enough.</p>
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		<title>By: John Evans (Syntagma)</title>
		<link>http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/comment-page-1/#comment-44</link>
		<dc:creator>John Evans (Syntagma)</dc:creator>
		<pubDate>Sat, 11 Nov 2006 16:33:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.bloggertalks.com/2006/11/mike-rundle-on-branding-and-the-future-of-9rules/#comment-44</guid>
		<description>Excellent interview, Thord, and great stuff as always from Mike.

I&#039;ve been wary of writing about 9rules in the past because I had a feeling a lot of stuff was going on under the bonnet that we aren&#039;t privy to. It will be fascinating to watch the evolution. A *possible* move to print would be interesting but wildly expensive.</description>
		<content:encoded><![CDATA[<p>Excellent interview, Thord, and great stuff as always from Mike.</p>
<p>I&#8217;ve been wary of writing about 9rules in the past because I had a feeling a lot of stuff was going on under the bonnet that we aren&#8217;t privy to. It will be fascinating to watch the evolution. A *possible* move to print would be interesting but wildly expensive.</p>
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