Talk With Eva Travis On Social Media Marketing And Its Effects
Here at bloggertalks.com, we make every effort to bring you expert opinions on marketing related subjects. Social media marketing is one of the most appealing topics in this subject.
Today we had the opportunity to speak with Eva Travis. She is the co-founder and chief operating officer of one of the fastest growing reputation management and automotive social media companies. Here is what she had to say:
Q. Is social media today is different from what it was before or is it the same?
Eva Travis – It has changed drastically. Not only the way to relate with the dealers has changed but the entire way of buying the goods have changed. Customers no more rely on the advertisements; they need some solid reviews and feedbacks to get assured about any product they want to buy. This is where the reviews sites and social media sites come into play. Before buying anything the customer searches about its reviews and feedback on the leading search engines and goes along with it.
Not only this, the customers also want to contact the dealers directly via the official websites of the company. Twitter is one of the most used social networking website to enquire about the quality of a product or even to get in touch with the dealer directly.
Q. What are the latest trends in social media besides Twitter and Facebook?
Eva Travis As I said before, reviews are the biggest and most important trends. Buyers today do not trust anything except the reviews. They want to read the customer’s reviews on the social networking websites before even going to watch a movie. In such a condition, all that a dealer can do is to monitor the reviews and check what the customers said about them. The dealers must then revert watchfully to both good and bad reviews.
Remember that what is said online remains there for long and millions of people go through it daily, there for it is very important to stay connected to social media consistently.
Q. How can a business grow their sales with the help of social media?
Eva Travis – To do well with social media, the best thing that anybody can do is to make a comprehensive plan. Just mixing up different tools will not give the results what the dealers might be looking for. Social media really get the dealers more traffic to their main website and sequentially extra appointments and increased sales. Setting up the websites and then keeping them active among the search engines is the best way to make the online presence of a business strong.
And to keep the website active in the eyes of the search engines one need to update them regularly. Engaging with customers also helps the business website to be on high ranked positions.
Q. What should be posted in the social media pages?
Eva Travis – This is a nice question. Posting regularly is important but more important is to post relevant update. One can post the daily offers of their business, their marketing strategies or even post the product description.
Seasonal sales are also best to post on the website. Sales banners when posted on the social media websites bring a huge traffic and most of the viewers turn into potential customers too. Never forget to link the update with your main website. As we all know that pictures speak powerfully than words, don’t forget to put the appealing and attractive pictures with your posts.
The next thing that you can post on the social media website is the poll or vote. You can ask for the favorite feature of your product or even create a poll for any three or four products. Do not forget to ask for the feedback of customers and viewers on every post.
Q. How can a business owner with less experience or no experience get the benefit from social media?
Eva Travis – Dealing with the social media however is not that difficult but it still need some kind of expertise and if a business owner has no experience with social media marketing, they can hire some expert professional for their business. They can also go for the freelancers for this job or even the individual social media marketing experts. The big business owners can hire the big social media marketing companies.
This Interview was published on November 4, 2011 at 9:55 pm • Did you like it? Subscribe!
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